​Nonprofit organizations interact with a variety of different constituents every day. Volunteers, donors, board members, neighbors, VIPs, visitors, and more can all be tracked within constituent relationship software. However, keeping track and updating of all the ever-changing details of a database can become overwhelming if not near-impossible with current resources. Even with additional address updates and qualification processes, an organization can still be left with duplicate and outdated information plaguing their data files.

With the Blackbaud Persistent Key solution, an organization can finally review, update, and track constituent information across a database—or multiple databases— with an on-going process to ensure accurate name and address files available for all marketing, fundraising, or financial needs by assigning each constituent their own unique identifying key that can be used across databases.

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