WHAT DO THE RATINGS MEAN?
 
WEALTHPOINT RATING: Each individual in the file receives a rating that formulaically considers their hard asset resources as an indication of capacity.  It considers weighted real estate, private company ownership, public
company insider holdings, and a percentage of public company insider options.
 
RatingPublic assets greater than…
A$25,000,000
B$10,000,000
C$5,000,000
D$1,000,000
E$500,000
F$100,000
GWealth indicators found
BlankNo match in wealth databases
 
 
 
 
 

 











HOUSEHOLD INCOME ESTIMATE: The total estimated income for a living unit, incorporating highly predictive individual, household, and geographical level variables.
 
Income Estimates
Over $250,000
$200K - $250K
$175K - $200K
$150K - $175K
$125K - $150K
$100K - $125K





PHILANTHROPIC TAGS: Identifies prospects who are philanthropically active and helps convert them into renewable donors.
TagDefinition
AMost likely to convert
BMost likely to convert
CLikely to convert
DLess likely to convert
ELeast likely to convert
XNo known philanthropy
 

WHAT DO THE FLAGS MEAN?
 
IndicatorsIf foundDefinition
LarkspurYesAffluence indicator to identify high net worth individuals
Private company ownershipYesAsset indicator
NOZAYesIndividual is in the NOZA Exact Match database, indicating philanthropy
Who’s WhoYesIndication of social prominence
Public company holdingsYesAsset indicator
 
HOW DO I GET HELP IF I NEED IT?
 
Target Analytics has online resources and a specialized support team to help you find the information you need.  Learn more at https://www.blackbaud.com/support/support.aspx.