Salutation for Seeds exports as 'Friend' when exporting from Marketing Effort.
Seeds can be added directly on the Marketing Effort under Effort Settings or within Marketing & Communications> Seeds. Seeds are not Constituents so they do not have name formats such as addressees and salutations. When you add a Seed you have the option to enter first name, last name, middle name, title, suffix, address information, phone number, email address and Site. When you export an effort, Name Formats won't export for Seeds as Seeds are not Constituents. The Salutation uses the Custom Name format on the name format option specified on the effort. In this case the Custom Name was set to 'Friend'.