When I hover over the survey link in an email to examine the URL, I see a completely different URL than that of the actual link to the survey. Why is this?
All URLs in an email will be converted in to a unique address, which will redirect recipients to the intended destination. Luminate will direct the user to the site listed, but it's via a redirect which will capture metrics for email tracking analytics. For example, if you inserted a link to google.com in your email, it may appear like this to the email recipient: