How to add an universe to a marketing effort

After creating a Direct Marketing Effort and navigating to the Universe tab you may find that you only have the option of editing the Universe definition, and no options for adding Additional universe criteria.
The universe criteria should be defined on the mail template itself, once a selection is added to the template you will be able to add others from the marketing effort itself.  If none are defined in the template you will not be able to add any to the effort.

Environment

 Blackbaud CRM
 4.0
 4.0.166.0

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