When we return this error message, it usually means that we have extra spacing around the Name Format, which can be very difficult to read on a CSV file. For example, the import cell might read "Family " with an extra space after the word Family. eTapestry reads the space as a part of the cell and is therefore unable to match this value to the existing "Family" value in the database (the value in the database does not have a space).

In order to fix the issue, we need to double check that the value is spelled correctly and it does not have extra spacing in the CSV file. Open the file and highlight the text in the cells to ensure that there is no extra spacing before or after the Name Format so that this text matches the Name Formats in the database exactly.
 
Space after the Name Format
Notice that when we highlight the text there is an extra space after the
word Individual in cell E2, which will cause an error in eTapestry