What is our sender reputation in Luminate Online and how does that affect deliverability? How can we can improve our sender reputation?
Email reputation is tracked by each Email Service Provider separately, meaning, the reputation you have with Gmail could be different from Yahoo. It isn't possible for Blackbaud, or anyone else to know what your sender reputation is for certain Email Service Providers as it is controlled by proprietary algorithms that run behind the scenes. For the latest and most accurate information, please visit our email resource center.
To insure a good email reputation, first read and abide by Luminate Online's Email Acceptable Use Policy. Sending unsolicited email will result in increased spam complaints and lower email reputation, which will lead to degraded email deliverability for your organization.
Always check your email content for spam triggers. Luminate contains a built in spam checker that will compare the content of the email to what SpamAssassin (an anti spam software that inbound email servers use) would rate the email. This tool will provide tips on avoiding some of the most common spam-like attributes of email. There are some things our spam checker will not flag that could be problematic for some ESPs. Avoid using spam phrases, use inline styles instead of CSS and maintain a healthy balance between code, text and image ratios (more plain text and less code/images generally perform better). When in doubt, send a test message to your Gmail or Yahoo account to see how the message is treated. If the message arrives in spam, then try breaking the message content up in to smaller chunks and send a few test messages to see which chunk of content arrives in spam. This troubleshooting will help you find which piece of content the ESP has an issue with.