What is Target Analytics Affluence?

This article gives a summary on what Target Analytics Affluence is and lists frequently asked questions.
 
Target Analytics Affluence is a set of attributes that provides clients with wealth-related data on their prospects.  All attributes are appended at the household level and are determined using predictive modeling.  Variables utilized include both directly measured data at the household level, as well as appended financial, behavioral, demographic and econometric data on the household and zip+4 basis.

Frequently Asked Questions:
  Wealth Segmentation Definitions.pdf

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