All attributes are appended at the household level and are determined using predictive modeling. Variables utilized include both directly measured data at the household level, as well as appended financial, behavioral, demographic and econometric data on the household and zip+4 basis.

Standard Attributes

Attribute NameAttribute TypeAttribute Description
Target Analytics IncomecurrencyIncome Predictor*
Target Analytics Discretionary SpendingcurrencyAmount of discretionary income spent on personal expenses*
Target Analytics Net WorthcurrencyNet Worth Predictor*
Target Analytics InvestmentscurrencyLiquid Assets Predictor*
Target Analytics Wealth Segmentationalpha-numericWealth and philanthropic segmentation tool

*hover mouse over for more details


Enterprise Attributes

Attribute NameAttribute TypeAttribute Description
Target Analytics IncomecurrencyIncome Predictor*
Target Analytics Discretionary SpendingcurrencyAmount of discretionary income spent on personal expenses*
Target Analytics Discretionary Spending - Dining Out
currencyAmount of discretionary income spent on personal expenses
Target Analytics Discretionary Spending - Entertainment
currencyAmount of discretionary income spent on personal expenses
Target Analytics Discretionary Spending - Apparel
currencyAmount of discretionary income spent on personal expenses
Target Analytics Discretionary Spending - Education
currencyAmount of discretionary income spent on personal expenses
Target Analytics Discretionary Spending - Philanthropy
currencyAmount of discretionary income spent on personal expenses
Target Analytics Discretionary Spending - Domestic Travel
currencyAmount of discretionary income spent on personal expenses
Target Analytics Discretionary Spending - International Travel
currencyAmount of discretionary income spent on personal expenses
Target Analytics Net WorthcurrencyNet Worth Predictor*
Target Analytics InvestmentscurrencyLiquid Assets Predictor*
Target Analytics Investments - Checking
currencyLiquid Assets Predictor
Target Analytics Investments - Savings
currencyLiquid Assets Predictor
Target Analytics Investments - Securities
currencyLiquid Assets Predictor
Target Analytics Investments - Savings Bonds
currencyLiquid Assets Predictor
Target Analytics Investments - Life Insurance
currencyLiquid Assets Predictor
Target Analytics Investments - Annuities
currencyLiquid Assets Predictor
Target Analytics Wealth Segmentationalpha-numericWealth and philanthropic segmentation tool
*hover mouse over for more details