What are the Affluence Insight wealth segmentations?

One of the attributes returned with Affluence Insight, previously known as Target Analytics Affluence, is a Wealth Segmentation.  This article shares details about the different Wealth Segmentations.
The Wealth Segmentation attribute is an alpha-numeric segmentation that is assigned to each household by combining the four wealth attributes (Income, Net Worth, Invested Assets and Discretionary Spending) and philanthropic tendencies. A brief description of each segment follows.
 
SegmentSub-SegmentDefinition% of US PopulationKnown PhilanthropyAnnual IncomeNet WorthInvested AssetsDisc. Spending
A Philanthropists8%Yes$210k$2.1m$1.7m$15.8k
 A1High Net Worth Philanthropists0.5%Yes$368k$7.2m$6.1m$24.0k
 A2Financially Secure Philanthropists0.8%Yes$284k$3.9m$3.3m$20.0k
 A3Upwardly Mobile Philanthropists7.0%Yes$190k$1.5m$1.1m$14.8k
B Humanitarians13%Yes$72k$336k$195k$9.6k
 B1Steady Humanitarians2.7%Yes$94k$549k$342k$10.3k
 B2Devoted Humanitarians6.3%Yes$83k$375k$222k$9.9k
 B3Faithful Humanitarians4.4%Yes$44k$151k$66k$8.6k
C Casual Donors35%Yes$72k$273k$159k$9.3k
 C1Middle Class Casual Donors5.7%Yes$119k$555k$360k$10.9k
 C2Working Class Casual Donors8.3%Yes$55k$150k$70k$8.7k
 C3Marginal Casual Donors4.7%Yes$70k$336k$201k$9.7k
 C4Sporadic Casual Donors16.7%Yes$65k$220k$121k$9.0k
D Enigmas4%No$188k$987k$693k$19.4k
 D1Affluent Enigmas4%No$188k$987k$693k$19.4k
E The Masses40%No$54k$175k$95k$8.7k
 E1Blue Collar Masses17.4%No$62k$246k$148k$9.4k
 E2Non-Starter Masses22.0%No$48k$119k$54k$8.1k



















































For more information on the specific demographic and behavioral characteristics associated with each Wealth Segment, please click the attachment below.
  Wealth Segmentation Definitions.pdf

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