What are the Target Analytics Affluence wealth segmentations?

One of the attributes returned with Target Analytics Affluence is Wealth Segmentation.  This article shares details about the different Wealth Segmentations.
The Wealth Segmentation attribute is an alpha-numeric segmentation that is assigned to each household by combining the four wealth attributes (Income, Net Worth, Invested Assets and Discretionary Spending) and philanthropic tendencies. A brief description of each segment follows.
 
SegmentSub-SegmentDefinition% of US PopulationKnown PhilanthropyAnnual IncomeNet WorthInvested AssetsDisc. Spending
A Philanthropists8%Yes$210k$2.1m$1.7m$15.8k
 A1High Net Worth Philanthropists0.5%Yes$368k$7.2m$6.1m$24.0k
 A2Financially Secure Philanthropists0.8%Yes$284k$3.9m$3.3m$20.0k
 A3Upwardly Mobile Philanthropists7.0%Yes$190k$1.5m$1.1m$14.8k
B Humanitarians13%Yes$72k$336k$195k$9.6k
 B1Steady Humanitarians2.7%Yes$94k$549k$342k$10.3k
 B2Devoted Humanitarians6.3%Yes$83k$375k$222k$9.9k
 B3Faithful Humanitarians4.4%Yes$44k$151k$66k$8.6k
C Casual Donors35%Yes$72k$273k$159k$9.3k
 C1Middle Class Casual Donors5.7%Yes$119k$555k$360k$10.9k
 C2Working Class Casual Donors8.3%Yes$55k$150k$70k$8.7k
 C3Marginal Casual Donors4.7%Yes$70k$336k$201k$9.7k
 C4Sporadic Casual Donors16.7%Yes$65k$220k$121k$9.0k
D Enigmas4%No$188k$987k$693k$19.4k
 D1Affluent Enigmas4%No$188k$987k$693k$19.4k
E The Masses40%No$54k$175k$95k$8.7k
 E1Blue Collar Masses17.4%No$62k$246k$148k$9.4k
 E2Non-Starter Masses22.0%No$48k$119k$54k$8.1k


















































For more information on the specific demographic and behavioral characteristics associated with each Wealth Segment, please click the attachment below.
  Wealth Segmentation Definitions.pdf

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