How are totals on the Appeal Performance Report Calculated?

The Appeal Performance Report contains a summary section that includes several different totals.  There are some totals that only appear when the UK flag is unlocked as they are specific to Gift Aid functionality. 
  • Total revenue amount = Pledge + donation + event payment + membership payment (excludes Recurring Gifts of ANY type and membership installment plans)
  • Cash giver revenue = Pledge + donation + event payment + membership payment - After adding a Pledge payment this reduces the Cash Giver revenue amount by the same amount as the paid instalment of the pledge 
  • Regular giver revenue = Recurring gift payments + Sponsorship RG payments*
  • Gross Amount = Payments with Application Type Donation*
  • Highest average gift amount = Total revenue amount/ Number of gifts
  • Percentage of goal = (Total revenue amount/Goal) x 100
  • Number of  gifts = Pledge + donations + RG + event payment + membership payment + Sponsorship RG
  • Cash gifts = Pledges + donations + Recurring Gifts + event payment + membership payment*
  • Regular gifts = Recurring gift payments + Sponsorship RG payments*
  • Number of donors = constituent count

*These totals appear for clients that use Gift Aid in CRM

Environment

 Blackbaud CRM

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