Follow this guide, https://www.blackbaud.com/files/support/guides/luminateonline_bbdwreporting/template-guides.htm#InstallationInstructions/coSetUpIntro.htm%3FTocPath%3DSet%2520Up%2520Luminate%2520Email%2520in%2520Blackbaud%2520Data%2520Warehouse%7C_____0. 

The product flag, LuminateOnlineIntegration, will need to be unlocked in BBECRM as well.