The text that appears instead of an image is called the "alt-text." It's an optional field when inserting an image into an Online Express email blast. To add or edit the alt-text of an image:
  1. Log into the The Raiser's Edge
  2. Click on Online Express
  3. Click on Email Marketing
  4. Click Create new email to start a new message, or click on a subject line of an existing email under the Draft messages tab (at the bottom)
  5. On the Design email tab, insert an image into the email template or mouse over an existing image and click on Click to edit in the upper right
  6. On the image's Edit Content window, locate the Image alt-text: (optional) field in the upper right
  7. Enter the desired text (Tip: When used, keep the alt-text succinct as long alt-text values may be viewed as "spam" by some programs. For photos, a simple description can do, such as Volunteers helping build the playground in Miller Park during our annual work day last month. Or If the image contains information, such as event details, enter a minimum description, such as Save the date for our annual Summer Alumni Weekend coming June 5 through June 7 at the College.)
  8. Click Apply
  9. Optionally, repeat steps 5 through 8 for each additional image
  10. Continue to edit the email blast as desired
  11. When finished, click Save & Close or Save & continue to save the edits

About Alt-Text

The alt-text is generally available when working with images in emails and online. Look for a text field or description field when adding an image to online content to take advantage of this feature, or ask your webmaster if/how they are using it. Alt-text can be helpful to your website visitors and email recipients in the following ways:
  • If an email program or a web browser blocks images, then the alt-text can appear so they can see what the image or the information is. This can be handy if images are blocked due to their security settings. It's also useful for those who open email/websites on a mobile device that does not handle images well or is in a spot that has a slow data connection. 
  • The alt-text can assist website visitors and email recipients who use a "reader program" that reads screen text out loud (such as sight-challenged individuals) so they know what the image/information is.
  • On workstations (usually a desktop computer or laptop computer), the alt-text may appear as a hint beside the mouse cursor/pointer when moved over the image.
  • When used, keep the alt-text succinct as long alt-text values may be viewed as "spam" by some programs. For photos, a simple description can do, such as Volunteers helping build the playground in Miller Park during our annual work day last month. Or If the image contains information, such as event details, enter a minimum description, such as Mark your calendar for our Summer Alumni Weekend coming June 5 through June 7 at the College.
  • (Note: This is a general description of how the alt-text can work. However, its exact behavior/rendering can vary due to the device, operating system, web browsers, selected applications, and other environmental factors. Please consult with your IT, webmaster, and/or other product help/support for additional information. The rendering of "alt-text" is beyond the scope of Blackbaud Product Support.)