Redirects can take up to 15 minutes to update. If you have recently made the changes wait at least 15 minutes before trying to access the link again.

If it has been longer than 15 minutes it may have to do with the link itself. Make sure that the "www" is included in the from/known as URL.

So, for example, instead of adding https://blackbaud.com make sure that the URL is https://www.blackbaud.com After updating the URL, please allow up 10 15 minutes for the changes clear.