Whether a nonprofit organization is executing direct mail campaign, kicking off program budgeting, or thinking about a new communication strategy, direct response marketing analytics and solutions must ensure the success of the organization’s stewardship and fundraising plans.

Blackbaud Post Merge Direct Marketing Add On focuses on philanthropic, channel, and gift type behaviors. Fundraisers can then use this information to optimize direct marketing efforts, focusing spends on higher scoring segments, cutting out segments less likely to respond, and ultimately improving campaign response rates and ROI.

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