• The school’s emails may be marked as Spam due to the combination of different content characteristics in the title of the issue, and whether that combination has been commonly seen in Spam, such as foreign characters or symbols
  • Remember to check any links included in the pushpage, especially those provided by a third party or any link shorteners, which have become increasingly dangerous because they blur the URL’s final domain
  • Refrain from pasting content directly into a pushpage- instead use the Insert tool for images or other content, and type directly into the pushpage instead of copying content from another application
  • Avoid broken links in your emails; make sure that you actually have pages behind your links. It’s easy to forget to test every single link when you’re building out new email programs or changing existing email templates.

More Amazon SES Best Practices can be found here