For example a News Posted Notification with placeholders will look something like this:
[headline] - this is the news story headline
[newsbrief] - the brief description of the news story
[newsdetail] - a shorten version of the news detail
[url] - the link for the viewer to read the news story on your website.
This will view as:
School Spirit Day is a Success!
School Spirit Day was a Huge Success last week.
School Spirit Day started off with 90's Day on Monday, then on Tuesday we had School Games which included Potato Sack races.