For example a News Posted Notification with placeholders will look something like this:

[headline] - this is the news story headline

[newsbrief] - the brief description of the news story

[newsdetail] - a shorten version of the news detail

[url] - the link for the viewer to read the news story on your website.

This will view as:

School Spirit Day is a Success! 

School Spirit Day was a Huge Success last week.

School Spirit Day started off with 90's Day on Monday, then on Tuesday we had School Games which included Potato Sack races.