If you are interested in upgrading, please check out the Universal Analytics Upgrade Center.


I have upgraded to Universal Analytics, why am I not seeing the Demographics data?

To see the demographics data, you will need to make one update to your Google Analytics code...found here:

  1. School Website > Website Management > Websites
  2. Click the 3 dot button for the desired website
  3. Click Edit Website
  4. Select the Site Settings tab
  5. Scroll down to the SEO section

The code change is explained here in the Google Analytics Help Center.

Note: Google states that it takes 24 hours for the data to show up, however, it seems to take much longer (4-5 days).