The Donor Analytics Core Solution creates a number of analysis and reporting capabilities. It is a starting block for analyzing the donor base and their gift transactions to give you analysis such as:


    • Campaign, Appeal and Fund performance
    • Donor giving trends over time
    • Donor life stages over time
    • Recency, Frequency, Monetary Analysis
    • Acquisition and Retention Rates by Year
    • Upgrade and Downgrades (giving more or less compared with previous years)
    • Relationships between Appeals, Campaigns and Funds (i.e. What donors responded to the "Summer 2003 Mailing" that also responded to other mailings)
    • Identification of:

      • Recurring Annual donors
      • Major donors
      • Lapsed Donors
      • New Donors
      • Loyal (long time) donors