Add the Primary Addressee and Salutation fields from the Fields tab of the Constituent Batch Setup window. There are really two distinct ways to accomplish this.
1) Select the Primary Addressee Edit and Primary Salutation Edit fields as fields included in the Batch, and mark the option box activating these selections and type in the desired text for the addressee/salutation. Or
2) Select all of the fields that comprise an Individual constituent's name [i.e. Title, Suffix, First name, Last name (a required field), Spouse First Name, etc.] and populate these fields with data before attempting to select the appropriate addressee or salutation. Once the fields are populated, click in the Primary Addressee and Primary Salutation fields to get a drop-down selection of possible salutations that are built against the fields you have filled out on the record.