For example, if the primary addressee is selected in Mail, the individual or contact must have a primary addressee and the primary addressee must include the title.
Then, make sure that the addressee options are set up to pull addressee, rather than contact name:
1. On the Fields to include tab of your Mailing, look for the addressee field
2. Highlight the addressee field and click the Options button
3. Highlight Contacts or Individual from the list on the left
4. Mark either from Individual or From Configuration rather than Use Individual Name
5. Click OK
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