Blackbaud Direct Marketing (BBDM), an integrated companion to The Raiser’s Edge or Blackbaud Enterprise CRM and built on Blackbaud’s new nonprofit technology platform, helps you manage complex, multi-channel campaigns and list segmentations, enabling you to save time and money and achieve more control over your total constituent experience.

Our solution provides the crucial elements for successful direct marketing — from campaign planning and budgeting to creating your segmentations and reporting on performance and trend analyses. And by integrating Blackbaud Direct Marketing with The Raiser’s Edge or Blackbaud Enterprise CRM, you can maximize the success of your campaigns by combining major giving programs with your direct marketing campaigns.

For more information refer to Blackbaud Direct Marketing.