ProspectPoint involves a project in which we create specialized fundraising models for your constituent records. This article gives some recommendations on how often your constituent should be screened as well as how to have them re-screened.
ProspectPoint models are typically good for three years and many organizations chose to rescore their database on an annual basis. After that, it may be beneficial to have new models built for your organization to identify new top prospects. For more information on purchasing new models or rescoring using existing models, please contact your account representative for Target Analytics, or email firstname.lastname@example.org