Hits: Number of times a page was accessed

Views: Number of times visitors viewed a page

Visits: Number of times users logged into the website

Unique visitors: Number of logged-in users and anonymous visitors (those not logged into the website) who visited the website

Return Visitors: Number of unique users who visited the website more than once while logged in. (This excludes return visits by those not logged in.)

Only Visited once: Number of logged-in users and anonymous visitors