The Appeal Performance Analysis tracks the success of an appeal. You can run the report for more than one appeal and compare grand totals and donors. The report includes the number of constituents solicited, number of gifts and donors, percentage responding, total donated, average size of gift, average gift per donor, amount over/under goal, total cost of the appeal, and cost of the appeal per dollar donated and per donor.
1. Run the Appeal Performance Analysis Report. 2. On the General tab, define the date range for the gifts you want to include. 3. On the Filters tab, include selected Appeals if applicable. 4. Run the report.