The LiquidScore estimates the wealth of each Individual based on analysis of all the non-business addresses linked to the Individual. The score is recalculated when address changes are made to the individual record. It is found on a contact record under the profile tab on the Liquid Score tab and cannot be edited.
Liquid Score Values
- High - Highest estimated wealth
- Medium - Medium estimated wealth
- Low - Lowest estimated wealth
- No Liquid Score - Non-business addresses exist and pass Coding Accuracy Support System (CASS) certification but none match to the LiquidScore database
- Blank - No non-business addresses exist