The LiquidScore estimates the wealth of each Individual based on analysis of all the non-business addresses linked to the Individual. The score is recalculated when address changes are made to the individual record. It is found on a contact record under the profile tab on the Liquid Score tab and cannot be edited.

 

Liquid Score Values

 
  • High - Highest estimated wealth
     
  • Medium - Medium estimated wealth
     
  • Low - Lowest estimated wealth
     
  • No Liquid Score - Non-business addresses exist and pass Coding Accuracy Support System (CASS) certification but none match to the LiquidScore database

     
  • Blank - No non-business addresses exist