Income360 is a wealth score returned by Target Analytics. Income360 is frequently used with Echelon PowerSegments to segment a database. Refer to What are the Echelon score descriptions? for more information on PowerSegments.
Income360 is a household-level income estimator that provides precise dollar value up to $2 million, rather than an income range. Income360 is built on proprietary economic data that measures income generated from assets. This results in a score derived from wage income and income generated from invested assets to give a more complete profile of your prospects and supporters.
For privacy reasons Income360 is compiled at the Zip Plus 4 level. This has been broken down further to micro-neighborhoods of about 7 residential properties. This means that a prospect with exceptionally high or exceptionally low assets within the micro-neighborhood will not receive an Income360 rating representing their true assets.
When two or more prospects share an address they will all receive the highest Income360 score assigned to any one of them. In the case of children who still have their parents address on their record, you will often have either a higher Income360 score than expected.
Income360 is designed to measure assets based on residential addresses only. When a business address is in a residential section, an score may be assigned even though the actual address is a commercial location.
Every address submitted for screening is matched to the Echelon database (where the Income360 are derived from). The Income360 score assigned is based on the address with the highest rating. Liquid assets are often associated with a primary residence which means that if you only have a secondary address your prospect may receive a lower Income360 score than expected.
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