The way responses are calculated are as follows:
- Total (Direct + Indirect) - This value calculates the total combined Direct and Indirect responses to the Appeal Mailing.
- Direct - Calculates all Constituents who were in the mailing and have had a payment added to their record with the specified Appeal and Effort selected.
- Indirect - Calculates all Constituents who were NOT in the mailing but had a payment added to their record with the Appeal and Effort selected.
- Unresolved - Calculates all Constituents regardless of whether or not they were in the mailing, but had a payment added to their record with ONLY the Appeal selected under Marketing Information.
Please review our user guides for additional information.
If you would like the ability to see responses per letter in a future feature of Altru, please vote for this Idea in our Community. We encourage you to vote on this post as this is an opportunity to have a voice in the product development process. Our Product Management team uses a variety of methods to determine new features in Altru, and the ideas in the Community is one way they do this, so your vote helps Product Management prioritize the new features that we put into the product.