Giving Score assigns a rating to constituents by applying Smart Analytics to the database, segmenting constituents into four unique groups, and helping identify who is more likely and/or capable to give. The Giving Score number is based on a variety of demographic and financial analysis as well as giving history information from several public and private data sources. Individual records who have a complete, US address (using Preferred State) and are not deceased will be assigned a score. The higher the score, the higher the prospect.  The Giving Score is a directional segmentation strategy and provides users with a starting point in the prospect identification process.
Giving Score

 The Giving Score is a free service available to those who The Raiser's Edge 7.95.6283.2 and higher.

Giving Score Ratings: 

1 - Acquaintance: Low likelihood, Low capacity
These constituents have the lowest capacity to give and are also the least likely to give to your organization. Therefore, we recommend to minimize your investment on this group.

2- Long Shot: Low likelihood, High capacity
This group includes constituents with a high capacity to give, but they may not have any ties to your organization.

3- FAN: High likelihood, Low capacity
This group includes your most loyal supporters and tend to give on an annual basis. They are solid prospects for giving based on affinity for the organization, but are not currently giving large gifts. The highest scoring non-donors are also likely to fall within this quadrant.

4- VIP: High likelihood, High capacity.
This group has the highest likelihood and capacity to give. This includes proven loyal donors as well as newly discovered prospects, and more than likely are your major gift prospects.

No Score: This includes records that do not receive a Giving Score rating: organizations, deceased, incomplete address, address outside of the US (using Preferred State)

For more information on how to process the Giving Score, please refer to the following steps.

Submit Data to Blackbaud for a Giving Score screening: 
  1. Review What to consider before submitting data for Giving Score.
  2. Submit your data to be processed by Blackbaud. Allow 48 hours for processing.

Download the results and update records with the returned Giving Score data:
  1. Download and update the Giving Score results
  2. Use the Giving Score Report, Giving Score query and Giving Score dashboards - Giving Score Summary Rating dashboard, Giving Score Queries dashboardGiving Score by Constituency dashboard - to analyze your data.