Public Sub Media()
    Dim sFileName As String
    Dim lHandle As Long
    Dim lFileSize As Long
    Dim sTemp As String
    Dim lOffset As Long
    Dim sMedia As String
    'This code assumes an OLE object called OLE1 exists on your form
    OLE1.CreateEmbed ("C:\SourceFile.jpg")
    'Save the OLE object to a temp file so we can convert it
    sFileName = "C:\OLETemp.tmp"
    lHandle = FreeFile
    Open sFileName For Binary As lHandle
        OLE1.SaveToOle1File (lHandle)
    Close lHandle
    'get the size of the file so we can read thru it
    lFileSize = FileLen(sFileName)
    'iterate through the temp file to convert it to a string value
    Open sFileName For Binary As lHandle
        lOffset = 1
        Do While lOffset <= lFileSize
            If lFileSize - lOffset >= 5000 Then
                sTemp = String$(5000, " ")
                sTemp = String$((lFileSize - lOffset) + 1, " ")
            End If
            Get lHandle, lOffset, sTemp
            sMedia = sMedia & sTemp
            lOffset = lOffset + 5000
    Close lHandle
    'Open the constituent record and add the media
    Dim oRec As CRecord
    Set oRec = New CRecord
    oRec.Init oREAPI.SessionContext
    oRec.Load 280
    Dim oMedia As IBBMedia
    Set oMedia = oRec.Media.Add
    oMedia.Fields(MEDIA_fld_Object) = sMedia
    oMedia.Fields(MEDIA_fld_Type) = "Picture"

    Set oRec = Nothing
End Sub

Note: This cannot be done in .NET as the OLE container is not available. Please review the following Microsoft article: Visual Studio 2005 and Visual Studio .NET do not provide an OLE container control for Windows Forms

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