An organization has sent an email to their supporters through Blackbaud Sphere and are reviewing the report related to the number of emails that were opened. They would like to know what this number includes. This will help the organization have a more accurate view of how many of their emails were opened.
The open rate report is based on the downloading of the trackable image in the email. If a supporter downloads the trackable image, then it will be tracked and recorded in the open rate report. Text emails are not included as they do not allow for trackable images.