Any web page feature in a CMS site will base its content off of an item in the content library. The name of that content item is found at the top of your web page's Content tab in the Title field.
It is possible to apply the same content item to any number of web pages.
If you need to select another content item, or create a new one, click the Clear button beneath the Content tab's Title field. Once the content is removed from that web page, you can click Select to choose your content from your content library.
If you add your content directly through the web page's content editor, when you save that change it will create a content item in your library with the same name as the page it was created in.
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