This can be accomplished by mapping a Luminate group to an off-line segment
  1. First create and populate a segment in your CRM. (How do I create a Segment inside of a campaign?)
  2. Go to Constituent360 > select Groups
  3. Click "Map a new Group to an off-line segment" (offline campaign) and complete the Group Information page.
  4. You will see the name of your LCRM campaign segment in the dropdown list next to "Map to Offline Logical Segment."