Note: These steps below must be done during the creation process of an email campaign, and not afterwards.

1.  Go to Communications > Email (or Enewsletter)
2.  Click on New to start a new email campaign
3.  Complete the name of the new campaign
4.  In the section under Initiative Type select Kinterathon
5.  In the initiative section, select the initiative to link to this email campaign
6.  Click Save
7.  From here, you can create your email blast and in the editor, click on the yellow EF barrel to choose the custom event fields to insert in your email blast's content.