When signing up for Google Adwords, user will be provided a piece of javascript to be inserted into the site. 
This javascript should be copied and pasted directly into NetCommunity.  Do not make any edits to the code, and make sure that the entire script is included.
Adwords can be inserted at the page level, template level, or directly into the layout.  Google will provide the guidelines for where this code should be inserted.

For additional information on inserting javascript. please see How to Add Javascript to NetCommunity Site.

*Blackbaud NetCommunity support can not trouble shoot javascript, or make recommendations on the placement of Google Adwords.  We can answer specific questions on how to add this javascript to the NetCommunity site.