I would like to be notified when a user creates a new personal fund and not just when one is changed.
Personal fundraising only allows notifications on pages that have been changed, but not when they are newly created. The site option that notifies users when a page has been modified is: TRIBUTES_ADMIN_EMAIL. This site option would be configured with the email address you would like to receive notification to.
One other site option is related to Personal Fundraising which is TRIBUTES_FUND_PAGE_APPROVAL_REQUIRED: This value would be either set to TRUE or FALSE. When this is enabled it requires an admin to approve the page, but no notification is sent.