Power Segments use external financial and demographic data to score donors into one of 18 defined segments. Each segment shows which populations have capacity to give and are in the life-stages more likely to be philanthropic.

Each donor will be returned with one of 18 distinct segments:

Score ValuePower Segment DescriptionAssetsIncomeAge
1

Ultra-Affluent Golden Years

$2,215,921

$262,276

68

2

Highly-Affluent & Looking To Retirement

$1,106,947

$259,445

58

3

Aging But Still Living Well

$624,319

$141,730

71

4

40-Something & Highly-Affluent

$955,413

$264,438

47

5

Retired & Comfortable

$366,624

$108,284

74

6

Planning to Retire Comfortably

$334,401

$163,728

57

7

Young & Powerful

$1,083,923

$177,528

30

8

Working Hard to Retire Well

$207,737

$138,999

54

9

Retired & Happy

$136,339

$80,952

73

10

Career-Focused Climbers

$112,500

$121,492

46

11

Retirees Living Leaner

$48,000

$58,620

76

12

Aging & Fearing Retirement

$27,677

$68,855

59

13

30 & Gaining Traction

$72,225

$92,250

30

14

Non-Invested Pushing 40

$21,376

$70,751

39

15

Mid-Career & Capacity-Restricted

$14,958

$65,477

49

16

Tight Budget Retirees

$10,067

$40,259

74

17

Young & Short-Term Focused

$7,249

$49,808

29

18

Young & Investment-Oriented

$20,361

$47,505

21