- Echelon Tier 19: Invalid Age
- Echelon Tier 20: Non-residential address (e.g. P.O. Box)
- Echelon Tier 21: Invalid zip code or zip+4
Note: Echelon PowerSegments are frequently used with Income360 scores to segment a database. Refer to What is Income360? for more information.
For privacy reasons Echelon data is compiled at the Zip Plus 4 level. Echelon has further refined this to create micro-neighborhoods which represent an average of seven residential dwellings. Echelon averages the liquid assets it has collected from financial institutions across the seven homes, and then applies age to further refine the results. This means that a prospect with exceptionally high or exceptionally low assets within the micro-neighborhood will not receive an Echelon rating representing their true assets.
Every address submitted for screening is matched to the Echelon database. The Echelon rating assigned is based on the address with the highest rating. Liquid assets are often associated with a primary residence which means that if you only have a secondary address your prospect may receive a lower Echelon rating than expected.
When two or more prospects share an address they will all receive the highest Echelon rating assigned to any one of them. In the case of children who still have their parents address on their record, you will often have either a higher Echelon rating than expected and/or an Echelon rating from an older age group.
Echelon is designed to measure liquid assets based on residential addresses only. When a business address is in a residential section, an Echelon rating may be assigned even though the actual address is a commercial location.