Scores and ranks donors who exist in your database but are not regular supporters. These donors may have come in as a past student, event, or other connection with your organization.
The conversion tags find out which alums are more likely to respond and convert to an annual giver.
Conversion Tags return as a single value for each record that ranks the probability of them converting to a long term donor.
|A-B||Most likely to Convert|
|C-D||More Likely to Convert|
|E-F||Likely to Convert|
|G-H||Less likely to Convert|
|I-J||Least likely to Convert|
|X||Not found in COOP|