Our database of record in Common Ground Enterprise. We have a constituent who would like to email opt in to our e-news. They do not have a Luminate Online account, though. Do I have to make a Luminate Online record for them or will Luminate Online pull email opt-ins from Common Ground Enterprise automatically?
Yes, for a person to receive email through any of the Luminate email modules - there has to be a constituent record for them. If the sync did not create a constituent record that matched the record in LCRM, then one should be created with the corresponding Salesforce ID.