- How will this campaign be promoted?
- For example, will an email be sent out? Is there going to be an ad during the Super Bowl? Etc.
- What is the expected usage of this campaign? Specifically, how many eCards do you expect your constituents to be sending, and to how many addresses for each eCard?
- Are there any access restrictions in place prior in order to send the card, such as must a user be logged in prior to accessing the eCard area?
- How long will the campaign run? Specifically, when can we set these limitations back to normal?
- Have their been previous campaigns like this with your organization and if so when and with which Tell-A-Friends or eCards?
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