There are a number reasons this can happen. It is important to note that when someone goes to your site by following a link with a source code, any actions taken during that session will show that source code. So if someone follow an action alert link with a source code on your site and then navigates to a donation form and donates, that donation will show that source code in reporting. Below are some of the possible reasons why source code can be applied to more actions than expected:
  • The link was sent in an email with the source code and then forwarded the email or the link in the email to a friend. Then the friend follows the link and take action.
  • The link was sent in an email with the source code and then someone posted the whole email or the link in a public place like Facebook. Then any number of people can follow the link and take action.
  • The "view in browser" link for the email is posted somewhere on your site. Some of our clients like to post old messages, like newsletters, on their site. Then constituents that view the site can view the message and follow the link as if the message had been emailed to them.
  • The same source code was used in some other email and a constituent who received that email clicked around on your site, found the other action, and took it.