The Social Media rating is based on a Target Analytics algorithm. Among other factors, the algorithm does consider the influence rating, outreach rating, and number of social media accounts returned.
For more information about the meaning of the social media, influence, and outreach ratings, review the rating descriptions by following these steps:
- Log into ResearchPoint
- Open a constituent record that has Social Media Finder results
- Select the Social Summary tab
- Click Learn more next to Social media rating