The influence and outreach scores are provided by PeopleGraph and are based on Twitter accounts. If a prospect does not return a Twitter account, they will not have ratings. PeopleGraph also relies upon the service to determine how trusted Twitter accounts are, how often the account's content is shared, and how large is the account's network.

The Social Media rating is based on a Target Analytics algorithm. Among other factors, the algorithm does consider the influence rating, outreach rating, and number of social media accounts returned.

For more information about the meaning of the social media, influence, and outreach ratings, review the rating descriptions by following these steps:
  1. Log into ResearchPoint
  2. Open a constituent record that has Social Media Finder results
  3. Select the Social Summary tab
  4. Click Learn more next to Social media rating