1. Open the export.
  2. Export the field, Addressee/Salutation, Addressee.  
  3. Click the Format button. 
  4. Mark From Individual.
  5. Select the appropriate addressee to use.
    Note: If selecting From Individual the addressee must be on the constituent's record. If the addressee is not on the constituent's record, select From Config (in step 4) instead.