When I am creating an event in LCRM, there is a field to choose a Primary Campaign. Do I need to select a Primary Campaign?
In order for event transactions to sync to LCRM, there must be a campaign associated with the event. Additionally, if a campaign is not associated with the event, it will not appear as an option to be mirrored in Luminate Online. Further, if you do not associate a campaign with an event, this can limit your ability to report on the event.