The action, or target purpose, of an email can include:
  • Taking an Advocacy Action Alert
  • Making an online donation to an Online Giving/Donation campaign
  • Purchasing an eCommerce product
  • Registering as a constituent on your site
  • Registering for a TeamRaiser event
  • Registering for an Event that requires an RSVP
  • Purchasing a ticket for an Event
  • Completing a Survey
As a Note: A constituent that takes more than one action is only counted once.